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Service Design

Instigated a customer service strategy using the philosophy of Service Design.

I was able to utilise my own two specialisms: strategy and design and, by conducting a series of workshops, harness insight and external expertise from brands including Apple, Coutts, KPMG, Alexander McQueen, Top Shop and It's Nice That.

Taking the knowledge learnt from these sessions, an internal leadership team went on to inspire twenty multidisciplinary teams from all areas of the business, with the engagement of in excess of 150 stakeholders.

Credits

James Groves

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  • Brand Strategist
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