During my time at SESOME I was involved in a number of projects. I was able to sink my teeth into a variety of tasks here due to the start-up nature and small team involved. This included primarily writing and outreach, and additionally design, marketing, SEO, link building and advertising. For each campaign I would brainstorm ideas with the team and get stuck into the creation. Here's a few which I was involved in:
Christmas Dinners Around The World
Client: Bookatable
Aim: To create awareness of Bookatable and generate clicks around the festive season.
Approach: To create an infographic and accompanying article which draws in a global audience hence the decision to incorporate numerous traditions around the world.
Results: Generated articles in The Daily Mail, The Stylist, MSN Video, AOL, USA Today and a huge conversation on 9gag
Fun Before You Fly
Client: Dealchecker
Aim: To stir social media interest and gain clicks.
Approach: We came to the conclusion that airports can be really boring, so we excavated a few real gems that we could share with Dealchecker's travel audience.
Results: Articles produced in association with our work on Huffington Post, Business Insiderand Yahoo Small Business.
Various
Client: Gumtree
Aim: Gumtree asked us to focus in on a few of their popular products exchanged over their website.
Approach: We created such campaigns as 'The History of the Bike', 'Save on your Wedding' and 'Benefits of Owning a Scooter'
Results: Again, our work was featured on many relevant sites and gained great traction.