Seven

  • Diptee Deshmukh
Seven is the all day dining restaurant at Mumbai's landmark Palladium Hotel. The name represents the spirit of Bombay (Mumbai), signifying the seven islands that came together to form the teeming metropolis. It is a place which is a melting pot of different cultures and cuisines, with a subtle celebration of local and Indian culture.

The identity represents the weaving together of different cultures that so seamlessly join to create the unique city. The second 'e' forms the number 7 as written in the Devanagiri script, adding a hint of ethnicity to the mix.

My work included brand identity concept and design, designing the graphic system for several restaurant items and packaging design for products from Seven's exclusive in-house bakery and shop.

Role: conceptualization, design, production consultation
Company: chlorophyll brand consultancy