Design: Rory Stiff, Casey Highfield, Samuel Guillotel
How do you stand out in a sea of brands fighting "Ocean Plastic"?
First, have a point of differentiation. Seven Clean Seas literally pulls plastic out of the ocean, while competing brands simply scoop up plastic within 50km of the coast. (Some of them even pinch it from recycling centers). Differentiation: check. Second, create a disruptive brand identity.
Press: Creative Review Design Week Creative Moment Little Black Book Branding News Press Office