Seventy – Womenswear F/W Campaign

Seventy, Ca’ de Mosto (IT) [ 2014 ›› 2017 ] Seventy is an italian brand founded in 1970. Its collections are inspired by a total look philosophy for Woman and Man, it’s classy for daywear and glamorous for evening wear. @seventyofficial Project: Womenswear F/W 2015 Campaign Main responsibilities and activities I was in charge of: – Campaign creativity: concept development of 'Off-season blooming', that was the title that inspired the atmosphere of campaign visuals. The creative idea was scaled on all the online and offline channels, promoting the F/W collection. – Art direction: coordination of the whole project, from the brief to the execution of the campaigns. – Graphic design: graphic project and design of F/W 2015 catalogue. – Digital campaign: design of visual layouts and communication assets to promote the brand across all the company’s digital channels (mailing, website, social media platforms).