Shared Property Data // Brand Identity, Website & Print
Shared Property Data (SPD) is a B2B startup, providing a business application for commercial surveyors. Asked was to create a new brand identity including logo, brand colours, typography, website and image library. The new branding should represent a young, agile, pioneering though still serious business.
Sub-branding
Additionally to the main logo I was briefed to create sub-branding for SPD's external projects. Both logos were created by duplication,rotation or subtraction of the main logo.
Website
It was agreed to design a customised website including template pages for future use.
The website's design is inspired by editorial/magazine style to stand out from tradition b2b company's website.
All images were shot by me, text was provided. Implementation of design was delivered by in-house developers.
Visuals
Web banners, promotional items and social media visuals for various purposes.
SPD Introduction Guide
Branded booklet for the startup SPD explaining who they are and what they do. It was designed with both display and print in mind. Pictures were either provided or were taken from free online sources.
SPD mag Issue no.1
An online publication from startup SPD to engage and educate clients as well as other interested parties.
It was designed as a interactive PDF to be published online, put on social media or send as attachment via email. The PDF includes interactive features such as linked online sources or clickable short phrases ready to be posted on Twitter.