Join The–Dots

Tag yourself in this project

Magdalena Flora Riepler will need to approve that you worked on “SHIFT” before we add you as a collaborator.


SHIFT is a fictitious label for fashion and home accessories. Each section has a color code based on grey added to a pastel color. Shift utilizes concrete as a fundamental material and is resilient and pressure­resistant. These two adjectives apply very well to the Shift brand itself: It delivers fundamental elements for a well­assorted wardrobe and is resistant to constantly changing trends through its timeless design. It sets a fashionable direction but leaves enough freedom for self­definition and personalized style.


Project Tags

  • Fashion Branding

Share your new project