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SHIFT is a fictitious label for fashion and home accessories. Each section has a color code based on grey added to a pastel color. Shift utilizes concrete as a fundamental material and is resilient and pressure­resistant. These two adjectives apply very well to the Shift brand itself: It delivers fundamental elements for a well­assorted wardrobe and is resistant to constantly changing trends through its timeless design. It sets a fashionable direction but leaves enough freedom for self­definition and personalized style.



Magdalena Flora Riepler

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  • Graphic Designer

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  • Fashion Branding

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