Shimmer App

Flyby Media combined their two core technologies – image recognition and indoor mapping – to create Shimmer, a storytelling based, in-store customer experience app designed to help customers discover products, unlock deals, and find their way around the store. The company was negotiating its third round of funding before being bought out by Apple. As their Creative Director and Product Design Lead, I was responsible for all of the design work, from the app UI/UX to the branding and marketing materials. I also took on the role of Web Development Lead, doing front-end development and overseeing the architecture of the consumer site and CMS.