Right now, people’s lives depend on the Covid-19 vaccine being injected into as many arms as possible. The news media is playing a crucial part in reassuring the public that this is safe and important.
But these articles are inadvertently putting many off - a recent study into visual communication found that a fear of needles was the biggest barrier to people’s willingness to get the vaccine.
The fear of needles ranges from feeling squeamish when seeing a photo of one, to outright refusing medical care. And this isn’t a niche phobia, it affects, 20-50% of children, 20-30% of adults and even 27% of hospital employees*.