Russian-not-Russian was our first shoot and from then on the mission was to better each previous year’s card. We blew shit up with Miami Vice, put all our cards on the table with Risky Roaring 20’s and recently advised people on the dangers of sitting on the fence.
Always using a different location, we’ve kept it varied: shooting on set with Eleanor the 10ft Python, playing with Londons best taxidermy and setting fire to Molotov Cocktails. We’ve gone bigger and better every year.
As an internal project, we have to be mindful of budgets but that’s all part of the challenge. Prop searching, location scouting, wardrobe styling, photographer sourcing, animal taming – all produced internally.