Shropshire Council
Branding the town of Shrewsbury

Destination Shrewsbury asked us – and our friends at We All Need Words – to sum up what makes their town special. The answer was 'The Original One-Off': a brand showcasing the town's one-offs, both big (Darwin was born there) and small (you can get a great loaf of bread near the station). A world away from the breezy identities used by other towns, Creative Review described the project as “a gem in the muddy world of place branding”.

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Creative Partner and Owner
Creative Partner & Owner