Shropshire Council

Destination Shrewsbury asked us – and our friends at We All Need Words – to sum up what makes their town special. The answer was 'The Original One-Off': a brand showcasing the town's one-offs, both big (Darwin was born there) and small (you can get a great loaf of bread near the station). A world away from the breezy identities used by other towns, Creative Review described the project as “a gem in the muddy world of place branding”.

Project Team

Rachel Smith


Dan Bernstein