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Shuffle!

This was a branding project for the lighting company Schreder. The product was the Shuffle, a new multi feature lighting column designed by the lighting company Schreder.
I designed the identity of the shuffle through playing around with the idea of connectivity and the creation of memories. I gave this futuristic product and its features its own personalities, making it more playful and humane. I also designed an app for to promote the product, the app was designed to be used in festivals/events to get people interacting with the app and encourage them to use the features to create their own memories.

Project Tags

  • Graphic Design
  • branding
  • advertising
  • Illustration
  • creative art direction
  • Artwork

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