Silence of Suicide

Campaign Breakdown: Stickers: SOS will have specially designed stickers, which they will stick out in public, like in telephone boxes, on lampposts, etc. These will just spread the word of SOS letting people know they are there and want to help, features contact information so people can get in touch with them directly from the stickers. DM: The direct mail are masks made from the faces of famous people, who have committed suicide. People who were in the public eye and always felt like they had to hide their feelings. This also implores people to not hide their true feelings and seek help from SOS, if they feel they can’t do this anymore. Prints: These prints will be scattered through all mediums, adshells, magazines, posters etc. So no matter who you are, SOS are trying to reach you so they can help. Experiential: SOS will run a live test in which peoples reactions are recorded when strangers try to reach out and ask them for help, to see how people would actually react to a person in need. SOS will then upload the recordings onto social media, to help normalise asking a stranger, like the people at SOS, for help with their suicidal feelings.