SILK & GRAIN
Logo design and Creative product design for SILK & GRAIN
London, England.
Project goals
To develop an original brand identity, which would help the client stand out from the other bars and restaurants in the City, and reflect the concept of aged cocktails.
To layout the cocktail menu in a way in which it is engaging and playful whilst being informative.
Creative solution
The client requested a cocktail programme which featured barrel ageing, and the Gorgeous Group developed a complex programme which featured not only barrel ageing but a whole host of different methods of ageing and different ways in using the aged spirits/cocktails. To keep the guests engaged we needed to create a menu that was clear and fun to read, whilst communicating effectively all the different processes, steps and how they all tied together. We used a combination of illustrations,handwritten text and fonts, with a centrefold ‘map’, meaning the guests could engage as little or as much as
they’d like with the technical side of the cocktails.