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Silver and Green packaging- Salad Creative Live Brief

This brief was given to us by Salad Creative to create new fridge pot designs to fit with the existing products of Silver and Green. For this Project I worked with one other Graphic Designer. We decided to create a Point Of Sale for our fridge pots as well. This project was two weeks long.


Brief
This brief was handed to us at Salad Creative. We were asked to create packaging for olive fridge pots and create a campaign for their existing customer Silver and Green. I worked with one other Graphic Designer, Jessica Russell, on this brief and we were given two weeks to do this.
Solution
The brand guidelines said that the new fridge pots had to fit in with their existing products; so we decided to pursue an organic-looking style. We felt that the brown card and illustrations gave the product an upmarket feel which suited where the product would be sold, in places such as deli's and farmshops.
Outcome
We decided to create fridge pots with a sleeve so that part of the packaging stood up and gave the consumer further information, we also added a recipe card to the back of this. We also created a point of sale to see how the pots would look on a deli stand. For the video campaign we made sure that the illustrations and style fitted with our fridge pots and the Mediterranean feel.

Project Tags

  • Graphic Design
  • illustration

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