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Silver & Green Packaging - Live Brief

We were tasked with creating new fridge pot packaging for the olive company, Silver and Green. We created an innovative shaped packing that had an eye-catching recipe card to make these fridge pots stand out from the rest. This was a live brief from Salad Creative in Poole.

We were tasked with creating new fridge pot packaging for the olive company, Silver and Green. We created an innovative shaped packing that had an eye-catching recipe card to make these fridge pots stand out from the rest. The organic colours and fun illustrations are perfect for the brand values; young and fresh. We also developed a new Point of Sale for deli’s where these olives are sold. This was a collaborative project. My role was to develop the net shape and layout of illustrations.
The Challenge:
Silver & Green are a young and fun mediterranean food brand, specialising in olives. They have a unique ethos of hand sourcing their beautiful produce. We were kindly given a live brief by Salad creative, which required us to develop fridge pot packaging for a 150g portion of olives. This brief was given to pairs, I worked alongside Stephanie Marsh.
The process:
To understand the client, we did vast market research in deli's and luxury supermarkets such as Waitrose. This gave us an excellent insight in to the mediterranean food industry, which allowed us to explore different ways to make the new packaging stand out and stick to the brand values. We decided to create a recipe card on the back of the packaging and a unique stand up feature. The net was an important feature for us as we wanted to keep costs low and minimise on waste.

The Result:
"We thoroughly enjoyed the experience and having the chance to work with students again. We enjoyed the blue sky thinking and creativity in the room, as well as the eagerness to learn that some of them possessed."
- Salad Creative, AUB Student Brief Blog Post

Project Team

Jess Russell

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  • Graphic Design Student
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Stephanie Marsh

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  • Student at The Arts University Bournemouth
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Project Tags

  • packaging
  • Point of sale

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