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SimplyBe

"Simply Be...YOU"


Fashion for young plus size women has always been really complicated, we wanted the idea to be really simple but visually interesting. Fashion should be for anyone no matter what size you are, so you can Simply Be You.

We used a stop frame photography technique, because the scenes were exaggerated fashion stories the stop frame made it feel slightly more home made and genuine.

Accompanied by a track written and sung especially for the advert by Lucy Spraggan.


Directed by Karen Lamond

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