Sizzling Hot Bournemouth

  • anna sampson
Why would people want to visit Bournemouth this autumn? Because it’s sizzling hot!

Designed to attract staying visitors during the off season Autumn period in 2015, the London billboards needed to pack a punch and throw off the sleepy misconception of Bournemouth. Partnership with the newly promoted Premiership football club was vital, as was the use of striking imagery to showcase the town. (Achieved despite significant challenge from cautious local stakeholders!)

Branded bags were given away in key locations, with a call to action to enter a ‘selfie’ competition online. Over 15,000 entries were received.