MOT Yourself is an idea we pitched to ŠKODA in 2017. A partnership with cancer activist Errol McKellar.
If detected early, prostate cancer has a 98% cure rate. But it’s killing over 11,000 UK men every single year.
The problem? Men don't know that they have it.
Men don’t visit the doctor as often as they should and prostate cancer shows no symptoms until it’s too late. Due to its aggressive nature, this can be within a year.
To truly take-down prostate cancer, ŠKODA and Errol had to ensure annual prostate checks.
The idea was to partner ŠKODA's army of mechanics at over 120-Nationwide garages with Errol as our ambassador.
The mechanics encourage men to get a prostate check and offer them money off of their servicing if they do.
We even found ways for those checks to be carried out on the spot, at the garage. All the customer had to do was pee in test-tube in a private booth. Effortless.
We got Errol all the way to speaking at ŠKODA's annual conference to launch the idea before sadly, he had to step out for personal reasons.
A huge shame. But a great journey.