Join The–Dots

ŠKODA - Value

ŠKODA asked us to create a strategic-platform upon which they could base all of their value communications from 2018 onwards.
We'd researched ŠKODA's exhaustively.
We knew that when you buy one, mechanically, you're getting an Audi for half the price.
A "thinking-man's" Audi.
We knew that Baby-Boomers, Gen-X'ers and Xennials who buy ŠKODA's tend to be the life-hacking, trail-blazing type. They prioritise experiences over material possessions.
So we created a strategy born from ultimate flattery.
We left Fallon before we got to make any of our own executions of the strategy.
But ŠKODA has now rolled out the strategy to its franchisees nationwide.


Elliott Starr

  • Message

Join our Pro Plan to message Elliott

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • Creative

Share your new project