ŠKODA asked us to create a strategic-platform upon which they could base all of their value communications from 2018 onwards.
We'd researched ŠKODA's exhaustively.
We knew that when you buy one, mechanically, you're getting an Audi for half the price.
We knew that Baby-Boomers, Gen-X'ers and Xennials who buy ŠKODA's tend to be the life-hacking, trail-blazing type. They prioritise experiences over material possessions.
So we created a strategy born from ultimate flattery.