Skrillex partnered with Fleur & Manu from Division Paris to create the music video of his song “Doompy Poomp”. Inspired by the famous movie Groundhog Day, the video is based on looping scenes that tell the story of a man applying for a bank loan and getting rejected over and over again.
To launch the video, UNIT9 created a microsite “The Doompy Poomp Mashup”. The music video is based on repetitions and which medium fits perfectly to this concept? GIFs. The idea was to divide the video into a bunch of looping gifs. Associating each gif to a key of the keyboard, it allows the user to create their own version of the video and share it.
I designed the UI which was inspired by the universe of the music video.