Join The–Dots

    Sky

    BRIEF: Promote sky+, sky on the go, sky missed, sky go extra and sky anytime, by showing how customers need never miss a thing and are able to enjoy sky on any device, anywhere, anytime. Copy-led campaign.

    INSIGHT: Be anywhere you want to be from anywhere you are because with sky you’re covered. Sky provides escapism and entertainment at its peak. Sky goes beyond the screen – it acts as an anchor to home and a gateway to entertainment. Sky sits above the competition because it provides something for everyone as long as you ‘Believe in better’.

    EXECUTION: The overall campaign is associating sky’s entertainment and the brand in general with something that is ever present, ever constant, ever changing: the sky itself. A reliable beautiful canopy that we all have access to. // Holographic prints can be used outdoor and in relevant lifestyle magazines to aptly demonstrate the copy “You’ll never see the same sky twice. Unless you want to”. // Sky has a network of public hotspots enabled by the cloud for those with a ‘bundle’ which includes Sky’s broadband. The use of the umbrella to show these hotspots works as an icon for Britain: Sky is a British company and understands British inhabitants relationship with their indecisive weather.

    Credits

    Alana O' Sullivan

    • Message

    Join our Pro Plan to message Alana

    You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

    FollowUnfollow
    • Junior Copywriter
    •  

    Share your new project