Sky Arts Sting

To create a 20 second film featuring the word Arts. The sting would play inbetween programmes on the Sky Arts channel. After reading the brief the sentence that stood out to me was “ A place where creativity lives.” I wanted to emulate this phrase through my video. Taking the sentence literally, I decided to build the word Arts as a 3-D architectural model. I turned the model into an art gallery and included small figures interacting within the space.