Vodafone partnered with Sky Movies for a gift with purchase Christmas giveaway. By Christmas Eve, only 3,000 of a potential 37,000 customers activated their free 3-month Sky Movies Pass they got with the purchase of a pay monthly phone.
So I wrote and creatively directed an MMS campaign to go out on Christmas Eve. It was developed, coded and sent by a third party agency, but I wrote, came up with the creative and managed brand sign off as well as stakeholder management.
Over the Christmas period, activations went up to 15%.