Skype at the 2015 Aspen Winter X Games

Involved along with other Strategists, Project Managers and Creative at POSSIBLE with driving sign-ups and sustaining an ongoing digital strategy for Skype throughout the Aspen Winter X Games 2015. Closely worked on forming our early strategic thought and our content/channel ideation through audience research, demographic insights, audience segmentation, ongoing social media strategy and individual peak campaign activation points.