Brief: Create a video campaign around the idea of ‘Slaptastic Saturdays’ a new Saturday channel segment which showcases fun and humorous film/series content
Concept: Slapstick humour + Pop Art = Slaptastic
Media: Long video ads on TV, Print around tube and promo content on social media.
Result: My team won and were entered for Promax 2016 Award up against Channel 4 etc.
Our visuals and concept were also used live for the ROK channel on Sky TV.
- Worked in a team of 5 from concept to final delivery
- Came up with the Creative Strategy, and gave creative direction for the overall campaign look and feel
- Designed graphic elements