Smart Rota

Smart Rota (SMRT) is a live cloud-based scheduling solution, that delivers real-time control over the entire employee population 24/7, wherever you are.
The fundamental aspects of Smart Rota are security, accuracy, structure and flexibility. The SMRT grid is a simple yet strong visual basis that communicates these themes and forms a reference point for the identity to build upon. Using the functionality of the grid as a basis, the flexible logotype conveys the customisable, live, and advanced planning elements of Smart Rota.


Ash O'Brien

  • Message
  • Designer & Partner

Ian Caulkett

  • Message

Project Tags

  • Branding
  • Visual Identity
  • Graphic Design