SmartCosmos Brand refresh

  • Melanie Bartheidel
  • Daniel Buxton

A new look and feel and re-positioning to establish Smart Cosmos as a stand-alone brand without losing the heritage of the mother brand. Smartrac is the third largest RFID tag manufacturer in the world and is providing their tags and IoT solutions to large fashion and retail brands. With Smart Cosmos they created a platform which enables their customer to manage the data collected through the RFID tags embedded in products. The strategy positions the platform as the bridge between the digital and the physical world and connecting opposites is also the core principle behind this new look and feel. It needed to appeal to the fashion and retail market and convey the innovative spirit and broad range of possibilities this technology has to offer.