Smint Competition

For this brief I had to re-design the existing Smint packaging in order for it to appeal to a young and urban demographic. With this design I wanted to play with the idea of encapsulating many things within a small space to emphasise the scale of smint mints . Using an icy colour palette to capture the minty fresh taste I created an imaginary urban world in which Smint is at the forefront. Its busy design catches the eye and makes people want to pick the box up for a closer look.

Team Credits

Luke Fairhead

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  • British Music Experience Assistant

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Luke Fairhead
British Music Experience Assistant