Smirnoff - Slimline Tonic

Smirnoff invited us to develop their new 'Slimeline Tonic' range. In the growing market, a bold, fresh approach was needed to stand out on the shelf.
We placed the iconic Smirnoff shield at the forefront of the can. It's prime position surrounded by clear space strengthened the brand, making it easily identifiable. We then created a sub range with distinct, modern and powerful colours.

Team Credits

Dan Lawrence

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Dan Lawrence
Design Director