Snacking Innovation Projectj

  • David Koh
As the seasons change, peoples’ eating habits change too. Yet, many snacks available on the market remain the same year round. Potato Pops! is a snack with flavours that change seasonally, providing appropriate flavours for the different seasons. Targeted at students, with the packaging bright and eye-catching. this snack is similar in typology to microwave popcorn, in that it has to be ‘cooked’ prior to being eaten. During cooking, the packaging expands from a flat box into a bowl, allowing for easy, one-handed snack access whilst multitasking. Simply pop it in the microwave and enjoy.