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So-Fa Travel

So-Fa Travel is a multi-sensory travelling experience, enabling the traveller to visit and experience elements from all over the world from the comfort of their home and become 'so-fa' travelled.

Derived from my own feeling of being 'ill-travelled,' the project explores the authenticity of the cultural capital we give to those who have been exposed to distant and exotic cultures - does the act of travel really live up to these 'life changing stereotypes to become more open-minded, interesting and mature or is it over-hyped with the increase of social media?

So-Fa Travel is an online platform which combines google maps, live tweets from locals and local radio to give a real, live and honest experience of a place. This is also accompanied with a kit which includes local food, scent glasses and a souvenir to offer a multi-sensory feeling to the travel.

Exhibited at 'Matter' in June 2014, the Goldsmiths University Degree show at the Old Truman Brewery, So-Fa travel exclusively took visitors to Rio De Janeiro, to hear the locals talking in real time about the Olympics and world cup preparations, school exams, and the violence in the Favelas.


Amanda Tooke

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