Social Media campaign, Tourism Queensland

Employed by Tourism Queensland, I travelled to Queensland Australia to experience the best of the region and promote it on my social media accounts.

During 9 days in the region I shared the images I shot on my Instagram account (@hellopoe) and attended 'The World's Largest Instameet' with over 1,000 attendees around the state.

A massive success, the campaign saw a surge of positive interaction and media coverage.