I sourced fun and unique UGC style content from Liv ambassador @duathlongirluk then wrote engaging and relatable copy including core relevant popular hashtags in first comment. I engaged with the community to boost engagements and strengthen the online community. The Liv Cycling UK following really enjoyed this post which is clear from the result of an 8% engagement rate and positive replies in the comments.
I sourced this piece of user generated content from the #LivCyclingUK hashtag, wrote the copy and scheduled the post across Instagram, Twitter and Facebook. This then became the top performing post across the entire Instagram account for Liv Cycling UK with a strong engagement rate of 13%.
Here I closely monitored the trending topics on Twitter and created a fun, relevant and engaging Tweet using a combination of the #LondonersFreakOutWhen hashtags, creative copy and a culturally relevant GIF that was being heavenly used recently on social media. This tweet was recognised and shared by Time Out London which sparked a further boost of engagements. Total engagements: 316.