A simple Layout with a winning Copy. What do my target want? What are their needs? What about analysing and researching on our behaviours, taste and inner desires?
AIESEC is a global youth- led organisation that facilitates cross-cultural exchanges in the form of volunteering experiences and professional internships.
This post is made by and for Italian students (AIESEC's target, where I have worked for more than 9 months). In the text below the English translation is: Don't panic grad students! La Repubblica assures you that there is an increase in job offers of 13%, What we assure you is to improve your CV :) Candidate for our internships paid abroad and increase your chances in the world of work.
Studying around my customers, I have discovered their worries about job vacancies after finished their graduation. So, I tried to understand their needs, giving an answer to their daily dilemma. The authority of the news (La Repubblica) did the rest.
A basic, simple ma effective concept. The duality between stereotype and reality. In this case the reality reveals a positive scenario where Italy finds a job offer increase of the 13%. The content was conceived as the simplest in graphic just because we wanted to reach every University student in Italy.
30.069 in reach (organic) is a big achievement for a 110k followers page (at the time).