Join The–Dots

Social media manager - TopMBA.com

Main responsibilities:

Tightly integrating social media within the wider content strategy.
Devising, and carrying out independent strategies for differing platforms.
Management of Facebook and Twitter, then later Google+, LinkedIn and YouTube channels.
B2C: attracting key demographics, and marketing the events to them through content.
B2B: ensuring clients, and prospective clients were made aware of content activities surrounding them.
Key achievements:

Increased total community members from ?1,500 (mid-2010) to ?35,000 (mid-2012).
Referrals to the site from organic social media represented almost 10% of total visits (mid-2012).
Anecdotal evidence from sales that current and prospective clients were extremely impressed, showing that the company understood the higher education applicants they sought.

Credits

Richard Burns

  • Message

Join our Pro Plan to message Richard

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Content Marketing Manager
  •  

Share your new project