Worked as social media startegis launching new start up VINAYA - Wearable technology company offering fashion forward jewellery for digital detox.
Key responsibilities:
> Established a more engaging unified social media marketing strategy for the new product launch.
> Analyzed effectiveness of online/offline marketing campaigns and traffic to the site.
> Planned company rebranding strategy on social media channels.
Key achievements:
+ Engagement on social media particularly Instagram doubled.
+ Increased web traffic from social up to 12%.