Answer: Get people off of their smartphones when they are out with their friends to get them interacting in the offline world again. To do this we produced the Social Rehab Toolkit comprising of digital characteristics that we brought to life including Instagram glasses, Facebook ‘Like’ stickers, Draw Something doodle pads and Twitter notecards. These were designed to create enough conversation so that people wouldn’t feel the need to look at their smartphones. We also held an event where we asked people to lock away their phones in exchange for drinks discounts. The longer you kept your phone away, the bigger the discounts became.