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Social Underground

This project comes after a 3 year period in which this brand has grown organically from a small gathering of like-minded people exploring electronic music in unique spaces into a brand, recognised across the country for its creative and immersive approach to after hour events.
I was tasked with creating a new visual identity inspired by and rooted in the ethos of the brand, at a pivotal moment in the timeline of their beloved project.
Re-brand developed and inspired by the idea of unity and collaboration.
Through the use of black and white, macro photography I've built surreal and immersive environments, each of which, when studied closely contain the new Social Underground logo mark in some form.
Sleeve and Vinyl label design and digital promotional assets, for social media and other online platforms.
Print and digital promotional artwork for various Social Underground events.

Project Tags

  • graphic design
  • art direction
  • Photography
  • visual identity
  • Branding
  • Design

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