Two things have influenced us to redesign the SodaStream logo: wave and bubbles. The first one is found in the logo style continuos and sinuous. The bubbles are in the circumference that gives rise to each letter.
Making use of the same construction we designed also the SodaPop logo.
SodaPop is a bottle for water with filtering system and it is designed for the SodaStream sparkling water machine.
The naming SodaPop is based on the Pop Art because it is possible to combine the three basic elements (stopper, filter and bottle) in variety of colors.
We did a promotional campaign inspired by the Pop Art.