sohairobsessed for LFW

sohairobsessed wanted to increase brand awareness and to really stand
out in the competitive hair and beauty publishing world.

We created a bespoke mini magazine, to coincide with London Fashion Week. The magazine featured interviews with influential bloggers and key influencers and was distributed at Somerset House over five days.

This activity was further supported by a hostage campaign and the development of further branding work in the form of postcards, t-shirts and tote bags.
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