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Solve & Coagula

Solve & Coagula was a conceptual perfume by artist Calvin Sangster. It conveyed the scent of a freshly ironed white shirt. The brief was to create a clean, minimal logo and logo type to apply to the perfume box, business card/scent sampler and to the display unit.

The design replicates the scent with it's clean, minimalist design. White on white was used for the majority of the design with a spot varnish that was applied to the logo for print material.

Credits

Thomas Zennith

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Project Tags

  • Perfume
  • design
  • graphic design
  • Logo
  • Branding
  • art direction

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