Solve & Coagula was a conceptual perfume by artist Calvin Sangster. It conveyed the scent of a freshly ironed white shirt. The brief was to create a clean, minimal logo and logo type to apply to the perfume box, business card/scent sampler and to the display unit.
The design replicates the scent with it's clean, minimalist design. White on white was used for the majority of the design with a spot varnish that was applied to the logo for print material.