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Something for Everyone

With over 30,000 products - from haberdashery, to toys, to gym equipment - John Lewis really does have something for everyone. 
I propose an interactive advertising campaign for the store, playfully comparing the John Lewis shopping experience with finding The One..
After purchase, customers have the opportunity to appear in the window, and show the world the product they just had to have. 
Photo-pods in-store sync with digital light boxes in the window. Customers enter the pod, scan their receipt to give the interaction their product information, then will be guided through a 10 second video recording.
The interaction is free, all customers need is a valid receipt from that day ensuring people have to purchase to take part.
The photo-pods have a seven-minute delay, giving customers enough time to exit the store and wait to see themselves appear in the window! These gathered customers would then hopefully draw further attention from passers-by.
Touch screens in-store act as a record of that day's 'matches', allowing customers to locate products the caught their eye from outside, or just be nosy as to what other people have been buying!


Natalie Hart

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  • Creative Copywriter

Project Tags

  • speculative campaign
  • social
  • Interactive
  • shop window
  • live feed
  • john lewis

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