The project studies four independent print magazines using subversive aesthetics to distinguish themselves from mainstream corporate magazines. The subversion resides in the unexpected relocation of symbols deemed unworthy by mainstream culture onto the pages of fashionable printed magazines and hence turned into symbols of counterculture.
The methodology centers around a series of six in-depth interviews using the magazines as elicited visual material in order to study the participants’ appraisal of the visuals. Selected quotes are gathered in a manual-like publication, giving insight to the gaze of the cultural niche and the gatekeeping function of such aesthetics.
Above is the final edit of the manual,
And below is its first printed edition.
Presentation of the project at NX310 gallery.
Companies
Goldsmiths, University of London
- Education & Research