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Sony 4K TV

With more shades of colour to see, Sony 4K is like no other TV.

To communicate the difference that these shades really make to the viewer’s experience, I tapped into the emotional association we all have with colour - be it on TV or in real life.

I then translated this idea through to all media, including TV and social media.

As a result of the work, The Communications Agency is now placed on the roster for future Sony pitches.
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