Join The–Dots

Tag yourself in this project

Rob Hainsworth will need to approve that you worked on “Sony 4K TV” before we add you as a collaborator.

Sony 4K TV

With more shades of colour to see, Sony 4K is like no other TV.

To communicate the difference that these shades really make to the viewer’s experience, I tapped into the emotional association we all have with colour - be it on TV or in real life.

I then translated this idea through to all media, including TV and social media.

As a result of the work, The Communications Agency is now placed on the roster for future Sony pitches.

Share your new project