Product pages
The challenge
To get consumers excited about Sony’s latest tech products and convert interest into sales.
My role
Write compelling short-form
Inspiring, emotional, persuasive copy – crafted in-line with Sony’s TOV
Effective product positioning
Crafted a proposition for each product within the wider product range
Benefit-led descriptions
Used buyer personas to connect products to consumer lifestyle, showing what’s possible, and adding value to the product