Sony Music 10 Years of 1Direction

An immersive scrapbook to celebrate a decade of the world's biggest band. Directioners are some of the most dedicated fans in the world. As a gift to celebrate the band’s 10-year anniversary, we created an interactive scrapbook filled with hundreds of photos, audio recordings, quotes and videos that reflect on their journey. The site is designed to allow every fan to have a unique experience. Every element can be dragged and moved across the screen to reveal secret content and fun facts. As you move through each of the five eras - one per album - the site builds a custom One Direction mixtape based on pieces you’ve interacted with. Highlighting this volume of content was a huge undertaking, and we worked closely with Sony to bring it to life - from conception, to design right through to development. Secret easter eggs, director and co-writer tell-alls and never-before-seen footage make this anniversary one to remember.