Sony Music - Brit's After Party Invite 2014

The task was to create an invite for the Sony Music Brit Awards After Party. The invite had to be unconventional and also create a buzz on social media via recipients sharing it with fans and followers. Taking Sony’s long musical history into account, me and 2 course partners created an affordable, fun and totally bespoke cardboard radio that played an audio invite in the form of a station jingle. This was a live project that involved us working at Sony’s London HQ for 4 weeks in order to get it completed on time and within budget.