Sony Professional needed a creative animation to explain XAVC - the new standard for image quality and flexibilty. Helping content creators and producers, whether their making news, music videos, or even 4K movies, know what it is and how it can help them.
I project managed the delivery of this animation and oversaw its subsequent rollout across the web and social. It remains one of the highest performing videos on Sony Professional YouTube Channel to date.
Agency Credit: Online Creative
